A test-market project run under Happy Hive with an out-of-home media partner that supplied the venues and would operate the units after handover. The partner and venues are not named.
Scope, visualised
Table talkies are the small stands on restaurant tables that carry a promotion. This project replaced the printed card with a screen. Technovier sourced Android tablets and TFT screen-and-board sets, designed the moulded bodies, wired step-down power and installed sub-servers at each location, and wrote the software that runs a flexible advertising planogram on both hardware types from the cloud. Fifty-two units went into three test-market locations for a three-month run, with two partner staff trained to maintain them, a week of on-site troubleshooting after install, and a handover pack covering cost breakdown and operating guidelines.
Android and TFT display hardware, custom moulded enclosures, step-down power, per-location sub-servers, cloud planogram scheduling software
Problem
Printed table talkers could not change with the day-part, the venue or the advertiser without a reprint and a site visit.
Constraints
Units had to survive a restaurant table, run on the venue's power, play the right schedule offline if the link dropped, and be maintained by partner staff, not engineers.
Baseline
Printed table talkers with no scheduling and no reporting.
Approach
Two hardware variants (Android tablet and TFT board) in a purpose-made body, a per-location sub-server, and one cloud planogram that schedules content per venue and per unit.
Results
52 units assembled, installed and supported across three locations for the test-market period, with training and documentation handed over. Advertising performance was not measured by Technovier, so none is claimed.
Test-market period
Units built and installed
Hardware variants
Test-market locations
Test-market period
Units built and installed
Units built and installed
Hardware variants
Test-market locations
Test-market period
Key metrics shown: 52 Units built and installed; 2 Hardware variants; 3 Test-market locations; 3 mo Test-market period.
A fleet of small screens is an IoT deployment: devices in the field, a local buffer, a cloud scheduler and a maintenance model. The same shape appears in our monitoring and signage work today.
Fifty-two cloud-scheduled tabletop screens designed, built, installed and handed over for a three-venue test market. Scope facts come from the project budget and agreement; the partner and venues are not named.
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